Mira has worked extensively in leadership roles in the last 13 years in business planning, marketing, communications and brand management and has a track record of building strong brands & driving sustained business growth. As head of Marketing & Audience Growth at News Corp VCCircle, she spearheaded the growth of the news platform for private equity, VC and the startup ecosystem. Prior to this, at MCX Stock Exchange she launched many of the brand’s products and marketing campaigns across India. In her last stint, she co-founded a learning and development startup to assess and develop powerful interventions to enhance productivity and build passionate teams for startups. She has been a member of committees of trade bodies on brand protection & CSR and has played an advisory role to non-profits for capacity building. Design aficionado, storyteller and a brand builder, her areas of expertise include positioning and perception management, digital marketing, brand marketing, CSR & crisis communication across online financial news media, financial services, IT and the development sector.